Petteri Heiman as new Chief Sales Officer of Parcelsea

Parcelsea is expanding its position towards the Nordic region and appoints Petteri Heiman as the new Chief Sales Officer. Petteri Heiman has solid experience in retail concept development and utilizing AI in enhancing retail sales. Petteri will start in his new position on the 23rd of August, and he will arrive from Houston Analytics Ltd.

Petteri Heiman has previously worked in senior positions in the Telecom industry, built the largest global network of digital shopping carts as CEO of Smartcart Ltd and most recently as Head of Pricing at Houston Analytics Ltd, where he was in charge of AI based pricing and localization optimization and also responsible for the Nordic retail and CPG clients.

“We are extremely happy to be able to present Petteri Heiman as our new Chief Sales Officer. His broad experience in creating retail ecosystems and utilizing databased optimization analytics, makes him the perfect fit to help Parcelsea take its first international steps by advancing to the Nordics. In Petteri, we get a professional in building retail networks and developing the value-chain. We believe that he is the right person to further develop our business to the next level,” says Andres Sampka, CEO at Parcelsea.

What attracted Petteri to the last mile-business was the on-going growth of online sales in goods and groceries, together with the opportunity to help making the delivery machinery smoother for all stakeholders.

“I’m really excited to join a value-driven logistics catalyst like Parcelsea. Although the company itself is young, the founders have made their mark in the logistics industry in their previous company. In a year at Parcelsea they have already established a great concept that fixes a common real-life problem; How to match the delivery company with the delivery receiver, without having to wait at home for several hours. The company has gained traction amongst all stakeholders in the Baltics and I’m looking forward to enlarging the last mile ecosystem to the Nordic region and further developing the value-chain. We will continue to focus in creating value for online-sales delivery and hope to make the online grocery sales even more smooth. I’m eager to develop the company together with all the employees and retail players in the Baltic and Nordic regions,” says Petteri Heiman, new CSO at Parcelsea.